Teeth-Brushing Video Text

Broad Ideas:


Only 1% of earth's water is usable freshwater.

Many of the water systems that keep ecosystems thriving and feed a growing human population have become stressed. Rivers, lakes and aquifers are drying up or becoming too polluted to use. More than half the world’s wetlands have disappeared.

95% of household water ends up down the drain.

Turning off the water while you brush your teeth saves up to 15 litres of water.

Call-to-action Phrase: Change how you use water.


Edited Version:


Only 1% of earth's water is usable freshwater.

The growing population stresses water systems.

Rivers, lakes and aquifers are drying up or becoming too polluted to use.

95% of household water goes down the drain.

So turn off the water while you brush your teeth to save up to 15 litres of water.

Call-to-action Phrase: Change how you use water.