Monday, 25 May 2015

Final Refining of Website and Videos

Reconsidering Light Green Section Colour:

We want to change the light green background colour slightly so that the white text on it is easier to read.
This colour is getting close to what we want, but it is still a bit too yellow for our tastes and we feel it isn't harmonious with the other green used in the background of other sections.

We feel that this colour works best.
It is dark enough for the white text to be easily read on it but it still feels cohesive with the videos and the other colours on the website.


Header Change On Hover:

The header of the page now inverts when the mouse hovers over it so that the viewer definitely knows that it is clickable.

CSS 
HTML


Videos End On Text Not Black:


We took the fade-to-black off of the end of our videos. This means that they end on text so when the viewer is scrolling through the website after viewing the videos they will see this text instead of a empty black box.


Infographic Changed In Tooth Brushing Video:

We are going to use this fact; "An average New Zealand family uses 250-300 litres of water per person per day" (from http://www.nrc.govt.nz/Environment/Water/Take-action/Saving-water/), to reword our '95% of household water goes down the drain' infographic.

Working out new wording:
Average NZer uses 300 litres of water per day
95% of 300L is 285L
The average New Zealander wastes 285 litres of water per day
The average person wastes 285L of water per day
Average household is four people, therefore 285x4=1140L
Over 1000L of household water goes down the drain
Over 1000L of household water is wasted each day

Putting the new infographic created on Illustrator into the video




Changing Music To Upbeat:

It was suggested to us that we could change the tone at the end of our videos in order to create a happy conclusion, uplifting people and positively encouraging them to change their habits.

We feel that changing the music to a more upbeat, happy tune at the point in the videos where the infographics change from telling you about the issue to telling you what you could do to help would detract from the tone that we are trying to achieve. Instead of encouraging people to make these changes by saying it will be fun or rewarding, we are trying to scare them with the facts of what will happen if they don't. This is because we feel that the small changes we are asking people to make are not changes that anyone will notice people personally doing, nor are these changes exciting or fun - they just are small alterations people need to make to their daily habits in order to make a difference.

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