Wednesday, 29 April 2015

Test Footage

We filmed some test footage on Tuesday afternoon (in the rain) so that we could have a go using the camera and editing in Adobe Premiere Pro.


Georgia's Edit of the Footage:



Hannah's Edit of the Footage:



I wanted to experiment with the different effects, and created a more sinister video just for fun. This definitely wouldn't be the kind of take we would have on the plastic vs paper bag issue! Getting to understand the techniques and effects we can use could be helpful however.

Tuesday, 28 April 2015

Filming Errands

Booking Equipment:

After our critique with Matt and Jo, we went down to the Toystore and booked a DSLR camera and a microphone for the coming weekend so that we could start filming. Georgia already owns a DSLR camera, but we want to have two so that we can have a fixed camera on a tripod while interviewing people and also a roaming camera. The roaming camera can capture different angles while always having the back-up of the fixed camera (for when the roaming camera is moving to a new position, is too wobbly etc). We need a microphone because supermarkets are a very noisy atmosphere to film dialogue in so we want the best chance of picking up what the interviewees are saying.


Countdown Email:

We emailed Countdown to ask for permission to film there during the weekend.

















Film Style Examples

https://www.shortoftheweek.com/2015/04/23/bull-rider/
https://vimeo.com/43322984

I like the way these videos have been filmed (use of cut away shots, close ups, slow motion etc) and their pacing. I also like the voice overs.

Critique with Matt and Jo

Matt and Jo liked our idea and our initial storyboard. They did have some ideas for us though:

- Could start voice-overs from interviews during opening shots - you don't have to show the person 
  speaking before you do a voice-over (J shot)
- Try and match B-roll footage (cut away shots) with what the voice-over is talking about
- Audio: Film lots of supermarket atmosphere noises that you could use during editing to make your 
  soundtrack interesting
- When interviewing: Tell them it will only take 5 minutes and then stick to that timeframe, remember 
  to tell them that it's for a uni project, reward them with chocolate, use a microphone, have a camera 
  on a tripod and a roaming camera to capture different angles, film their facial expressions etc not 
  just them answering questions/speaking so that you have lots of footage to work with

Film Editing Lecture

Basic Cuts:


A jump cut is is an abrupt transition, typically in a sequential clip that makes the subject appear to jump from one spot to the other, without continuity. These can be used to cover interviewing mistakes.

Cutaways: In film and video, a 
 cutaway shot is the interruption of 
a continuously filmed action by inserting a view of something else.

B roll is a collection of shots away from the main action that can be cut 
 in to add context etc.

In a J-cut, the sound of the next scene precedes the picture, and in an L-cut, the picture changes but the audio continues.


When to Cut:

Cut on motion: One way to make the edit between two shots seem invisible is by cutting on a gesture. The viewer watches the beginning 
 of a motion that begins in one shot 
 and follows it as it crosses the edit 
 and finishes in the next shot. The completion of the gesture 
 masks the edit.

Cut on words: When someone is speaking, the sound of a word, especially if it contains a hard consonant, can make an edit feel less obvious. When the word is one that is relevant 
 to the main point of the speaker’s talk, the edit can also highlight that word 
and make it more memorable. 



Basic Transitions:

Dissolve: Also known as a cross-dissolve, you see it everyday and probably don’t even notice it: and that’s the point. Often used as a subtle way 
of showing a passing of time 
or in a web context to make 
 a video less jarring (backgrounds, slideshows etc)

Fade to/from/through black: They create suspense right away by fading in and out of black instead of cutting between shots. Then, when they want to pick up the pace and show more action, they start using quicker edits.

Light flash: Quickly dissolves the screen to white for a fraction of a second so it resembles a camera flash. This effect is a little bit more of a novelty compared to the fades and dissolves, but it still has some professional uses.

"Natural" Wipes


N.B. Don't forget composition and audio!

Monday, 27 April 2015

Initial Storyboarding

Starting to develop a storyboard; the opening shots and starting to move into the bulk of the video:
(Yellow post-it notes = shots, pink post-it notes = music, green post-it notes = voice-over, orange post-it notes = text)


Further developing of the story:





First Completed Storyboard:





Important Text

We feel that these are the most important pieces of information/phrases for our project:


Refuse and reuse!

Plastics: made to last forever, designed to throw away.

Knowing the impact of plastic pollution on the world, inaction is unacceptable.

New Zealanders go through 1 billion plastic bags each year.

Plastic bags can take hundreds of years to break down in landfills but the average amount of time they are used for their original purpose (carrying something home from the shops) is about 12 minutes.

Avoiding plastic bags is as simple as taking your own bag, make it a habit!

Sunday, 26 April 2015

Our Initial Narrative Ideas

Opening shots:

Ambiguous shots of people walking with trundlers/reusable bags/backpacks down foot. Never a full body shot e.g. close-up of hand holding reusable bag handle, feet walking, trundler wheels moving, hair blowing in the wind, out-of-focus shots with fence/foliage in foreground
Music
Begin to add in shots of plastic bags e.g. in drain as person with trundler walks past, blowing in wind, caught in tree, fluttering across a road
Begin to add captions/text of plastic bags' effect on the environment


Middle shots:

Begin interspersing shots of plastic bags in supermarkets
Layering shots of people carrying plastic bags out of the supermarket (by having a lower opacity on top layers)
Shopping at the supermarket e.g. trolley, food items being put into a basket while the camera is in it, panning down a shopping isle, other shoppers in foreground but focused on background shopper
Camera goes through check-out (on conveyor belt, scanned, put in plastic bag)
Vox pops of people (customers and staff) in the supermarket talking about our issue
- When interviewing people, cut to shots that help explain their ideas as they continue speaking
- Take different angles of interviews so that the camera isn't just looking straight at the person's face
  in every shot
- Start off with just a few people and then slowly increase the number as the music builds (maybe
  interviewing groups of people) to make to the viewer feel as though lots of people are doing this so
  it must be a good cause (get them hooked and then show them how many people are behind the
  cause)
People refusing plastic bags, handing over reusable bags, packing groceries into reusable bag/trundler/backpack
Music reaches a climax


End shots:

Going back to the people from the opening shots but showing them fully
People from the interviews smiling, holding up reusable bags, generally being happy
Uplifting music
Sequence of quick shots adding one more plastic bag each time on a white surface finally ending with a cloth bag over top of them and then our catch phrase on top of that
Final shot: Person exits supermarket with reusable bags

Narrative

"Typical narrative structure is often broken down in this way:

1. Opening: establishes setting and introduces character.
2. Build up: Relationships established. Development of characters and their world.
3. Problem: a dilemma or series of complications. Characters are faced with an obstacle to overcome a mystery to solve, or often more than one.
4. Events: a series of events/action as characters try to overcome obstacle, solve problem, discover truth and so on. Further complications may arise in the process.
5. Resolution: the protagonists are victorious, problems are solved, truth revealed.
Ending: characters reflect on events, reinstate relationships and look forward."






Plastic Bag Key Points

"Plastics: made to last forever, designed to throw away."
Shift your habits - commit to bringing your own bag
Knowing the impact of plastic pollution on the world, inaction is unacceptable.

http://5gyres.org/what_is_the_issue/the_problem/


New Zealanders go through 1 billion plastic bags each year
"If there weren't any plastic bags available, people would just get into the habit of taking their own bags," says Ms Borrelle. "It's not that big of a shift."

http://www.3news.co.nz/environmentsci/auckland-council-to-rule-on-plastic-bag-ban-bylaw-2014080916#axzz3Xu4epeyk


Despite being a small percentage of the litter, their permanence and prevalence has allowed them to become a type of eyesore that has evolved into an ugly emblem of waste and excess.
Globally, beach clean-ups retrieve close to one and a half million plastic bags a year.
Unlike many other types of plastic, bags can sink, becoming immune to the ultra-violet light that could have eventually broken them down. The extent or impact of plastic bags on the ocean floor is unknown.

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10860323


While some kinds of plastic degrade over time, none of it ever completely breaks down. Some of the plastic items in the ocean end up in the bodies of marine wildlife, who mistake them for food. Turtles, for example, occasionally mistake plastic bags for their food staple of jellyfish and suffocate. Dead albatrosses have been found in Hawaii with bellies full of cigarette lighters and bottle caps. Plastic items are considered to cause more marine animals deaths than oil spills, heavy metals, or other toxic materials.
This litter creates a significant hazard for birds, and marine and freshwater fish species and causes direct damage to the environment through leaking toxins as it degrades.

http://www.nzscienceteacher.co.nz/science-education-society/science-education-and-the-environment/our-plastic-oceans/#.VTWpM62eDGc


They are made from oil – each bag uses about the same amount that would drive a car 115 metres – and the average amount of time they are used for their original purpose (carrying something home from the shops) is about 12 minutes.

https://blog.greens.org.nz/2014/05/28/nz-behind-the-times-on-single-use-plastic-bags/


According to government data, New Zealanders use 1.14 billion of petroleum based plastic bags every year, which equates to almost each person using 1 bag a day.

https://www.zerowaste.co.nz/assets/Kiwi_PlasticBag_survey_report_Feb07.pdf


Plastic bags can take hundreds of years to break down in landfills but are generally used for no more than 20 minutes, although most get re-used at home, according to research.

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10798151


After an animal is killed by plastic bags its body decomposes and the plastic is released back into the environment where it can kill again.
The 6.9 billion plastic check-out bags we use every year is enough to drive a car 800 million kilometres or nearly 20,000 times around the world.
Not all litter is deliberate. 47% of wind borne litter escaping from landfills is plastic - much of this is plastic bags.
Over 40,000 plastic check-out bags are dumped in landfills every hour in New Zealand.

http://plasticshoppingbagfree.org.nz/facts-and-figures


Avoiding plastic bags is as simple as taking your own bag. Reusable bags, paper bags, biodegradable and compostable plastic bags are readily available as environmentally friendly alternatives to plastic bags."

http://www.wastenet.org.nz/HomeAndGarden/Shopping/PlasticBags.aspx

Still More Video Research

I researched around to find out what other people were doing about issues such as plastic bags and their impact on the environment, and came across a video by Prince Ea that is going viral on social media at the moment, titled Dear Future Generations: Sorry.


This is relevant to our topic because it addresses the same kinds of issues in a video format (although our video will consist of many more, shorter pieces of film edited together as opposed to a few long takes).


Another is the Plastic Pollution Growth Model video on Vimeo shows the frightening increase in floating sea rubbish-dumps across the oceans. This is more of an information reference than a shots/style artist model - could we emulate it briefly somehow to show the scale of the damage that plastic does?

Book Research: Plastic Bags

Garbage and Litter. Jen Green. 2010. Published by PowerKids Press, New York.

"Reducing means using less of something. Reusing means using something again. Recycling is when garbage is used to make a new product."
"Recycling plastic is expensive because the many different types all have to be sorted and recycled separately. For this reason, it is better to reduce the amount of plastic you waste."


The Ethics of Waste: How we relate to rubbish. Gay Hawkins. 2006. Published by Rowman & Littlefield Publishers, INC.


From Trash to Treasures: Plastic. Daniel Nunn. 2011. Published by Heinemann Library, Chicago, Illinois

More Video Research

https://vimeo.com/41025022 - I like the different angles used to capture the essence of running. I also like how 'out of focus' is used to make some of the shots more artistic.

https://vimeo.com/61188004 - This video uses voice-over to inform the viewers while keeping them interested with shots of what the interviewee's are arguing for.

https://vimeo.com/24064823 - This is a good example of how you can use text over top of footage, with the only sound being music, to convey a message. This makes the video more emotional.

https://vimeo.com/52032569 - This is shows how film, interviews, and facts can work together to convince an audience that a cause is real/worth fighting for.

https://vimeo.com/3287030 - A great example of a short recycling "call to action".

https://vimeo.com/52051611 - Mixing film and still images.

https://vimeo.com/99142758 - This video shows ways you can use different shots to portray a bag and keep the audience's attention.

https://vimeo.com/44258895 - This video looks at plastic bags vs. reusable bags.


https://vimeo.com/38750443 - The first minute of this video is extremely relevant to our concept and helps give us some ideas of shots we could re-create.

Friday, 24 April 2015

More Plastic Bag Research

"Plastics: made to last forever, designed to throw away."

Inspire your company, community, school, and home to consider what they make and consume. Know the lifecycle of what you buy- what happens to your products when you’re through with them? Shift some habits as you go along- commit to put your bags in the car, to not use plastic bottles, etc. Support legislative efforts to manage waste in your local community- your voice must be heard! Bring your own bag, bottle, cup, To-Go Ware, and inspire others to do the same. Be a leader in your industry and community for sustainable living. Knowing the impact of plastic pollution on the world, inaction is unacceptable.

http://5gyres.org/what_is_the_issue/the_problem/



"On a voluntary basis, it's really hard to get people to change," says Ms Borrelle. "It has to be done with the support of legislation, council and government."
Ms Borrelle is pushing for a law banning supermarkets and large retailers in Auckland from giving away free plastic shopping bags. Ms Borrelle says New Zealanders go through 1 billion plastic bags each year – a figure she wants to drastically reduce.
"If there weren't any plastic bags available, people would just get into the habit of taking their own bags," says Ms Borrelle. "It's not that big of a shift."
Some retailers, including Pak'nSave and The Warehouse have already taken a stand against plastic, charging for shopping bags. But Ms Borrelle says regulation would mean an even playing field for competitive businesses.
"If we're going to redeem our reputation, we need to take action on waste products, and reducing plastic bags is one step to doing that."




Evolving out of the 1950s, this product, which already uses 75 per cent less resin than 20 years ago, nearly made its competitor, the paper bag, extinct. This was due to their being three to four times cheaper to make than their heavier and bulkier opponent.
This is especially so when you realise that plastic bags have the highest reuse rates of any disposable product, with around 80 per cent going on to have a second life as lunch bags, bin liners, nappy bags or poop-holders for conscientious dog owners.
Their opinion is not because of the life-cycle analysis of plastic bags, their (minimal) contribution to landfill or their low rates of recycling. It is because, despite being a small percentage of the litter, their permanence and prevalence has allowed them to become a type of eyesore that has evolved into an ugly emblem of waste and excess.
People feel uncomfortable seeing discarded plastic bags out of place, such as in the landscape. These feelings intensify when they are linked to problems ranging from blocked drains to choked wildlife, especially in the sea.
In the oceans, around 80 per cent of plastic litter originates on land. Plastic bags are not as guilty of directly killing wildlife as other types of plastic, but they are part of the picture.
The same problem exists with litter that comes back ashore. Although plastic bags are often in the minority of types of plastic waste, it is still a sizeable problem.
Clean-ups of Auckland's North Shore beaches in 2011 and 2012 showed this clearly with around 4000 plastic bags picked up and taken to the landfill both years.
Globally, beach clean-ups retrieve close to one and a half million plastic bags a year.
These figures show only what we can see. That is, unlike many other types of plastic, bags can sink, becoming immune to the ultra-violet light that could have eventually broken them down. The extent or impact of plastic bags on the ocean floor is unknown.
In many of the countries listed, the costs trump the benefits of lightweight plastic bags being freely available. This is not the case in New Zealand, where the Government remains unconvinced of the need to adopt regulations that have reduced around 80 per cent of the problem elsewhere.
This attitude is different to leading New Zealand brands like the Warehouse, which charges its customers 10c a bag.
Last year, this charge totalled $432,000, which was given to around 68 community groups. The move also diverted more than 500 tonnes of plastic from both landfill or litter.




The Great Pacific Garbage Patch, sometimes known as the Pacific trash vortex, is thought be to six times the size of France. It’s a swirling mass of discarded plastic bags and bottles; a thick soup of plastic gloop in the north east of the Pacific Ocean. It’s the world’s biggest landfill, and it is ever increasing in size.
While some kinds of plastic degrade over time, none of it ever completely breaks down. Some of the plastic items in the ocean end up in the bodies of marine wildlife, who mistake them for food. Turtles, for example, occasionally mistake plastic bags for their food staple of jellyfish and suffocate. Dead albatrosses have been found in Hawaii with bellies full of cigarette lighters and bottle caps. Plastic items are considered to cause more marine animals deaths than oil spills, heavy metals, or other toxic materials.
As plastic particles circulate through the sea, they become ‘sponges’ for waterborne contaminants such as PCBs, DDT, other pesticides, PAHs, and many other hydrocarbons. These toxin pollutants, known as ‘POPs’ (persistent organic pollutants), are absorbed in high concentration by plastic pollution in the marine environment. These toxins then enter the marine food chain, with potentially dire consequences for all living things.
A scientific study conducted in 2012 revealed that the Great Pacific Garbage Patch is also a breeding ground for a water parasite called Halobates sericeus. Not only has the mass of plastic increased by 100 times over in the past 40 years, but it has led to changes in the natural habitat of animals such as the marine insect Halobates sericeus. These ‘sea skaters’ or ‘water striders’ – relatives of pond water skaters – inhabit water surfaces and lay their eggs on fingernail sized pieces of plastic.
These insects may be a food source for crabs and sea-birds, but they’re also a predator in their own right, feeding on plankton and fish eggs, and they threaten to upset the fine balance of the ocean’s ecosystem.
It’s not just the Pacific Garbage Patch that contains plastic litter. A year-long study of Auckland’s storm-water discharges found that each day 28,000 pieces of litter, much of it plastic, ended up in the Waitematā Harbour.
Since its inception in December 2002, the Watercare Harbour Clean Up Trust has removed more than 1.9 million litres of waste.
The trust estimates that approximately 80 to 90 per cent of the litter that its contractors remove is plastic – mainly bottles and their lids and bags. This litter creates a significant hazard for birds and marine and freshwater fish species and causes direct damage to the environment through leaching and degradation of habitats.

Thursday, 23 April 2015

Initial Video Research

https://vimeo.com/56962340 - I liked the how there was animation over the top of film to help show/explain what was happening in the video. I also found it interesting that it was so captivating but there was no dialogue.

https://vimeo.com/6353789 - This video had lots of interesting shots to portray shopping at the supermarket.

https://vimeo.com/24057023 - I like how most of the shots were set-up exactly the same way, just in different locations. It helped make the ideas cohesive.

https://vimeo.com/29761026 - The way the video switches between different angles of the woman's face while she is speaking helps keep the viewer's attention.

https://vimeo.com/35338889 - This video is a good example of how you can integrate interview and footage to keep the viewer interested.

https://vimeo.com/7426215 - I like how this video cuts and switches between different people's opinions, but keeps coming back to the same people. It helps build narrative.

https://vimeo.com/20664159 - This is a good example of cutting to interesting shots of the subject matter/shots establishing the location while the interviewee is still speaking to retain audience attention.

https://vimeo.com/36376329 - This video is quite amateurish, but a few of the shots (subjects, angles, focus etc.) are interesting.

Monday, 20 April 2015

Plastic Bag Research

"They are made from oil – each bag uses about the same amount that would drive a car 115 metres – and the average amount of time they are used for their original purpose (carrying something home from the shops) is about 12 minutes.
We use around 1 billion plastic bags per year and when they get blown into the street they clog our drains and storm water systems and frequently end up in our harbours where they create hazards for our marine life. Plastic bags are frequently eaten by marine birds and mammals who confuse them with food and when the bags degrade they become micro plastic and enter the food chain when they are consumed by fish.
Compare our use with Denmark and Finland. They use around 4 bags per person per year because they have a tax on plastic bags since 1993. Countries that don’t have any measures to reduce use – like Poland for example – average around 466 bags per person per year.
Ireland introduced a levy on plastic bags in 2002 and usage fell by 90% – but crept up over time until the levy was increased. In the USA there are 133 cities or country-wide regulations reducing plastic bag use. Other countries have banned plastic use completely – like in Bangladesh and Rwanda and Botswana. And in Australia about half the states and territories have some regulation to reduce the consumption of single use plastic bags."

https://blog.greens.org.nz/2014/05/28/nz-behind-the-times-on-single-use-plastic-bags/


"According to government data, New Zealanders use 1.14billion of petroleum based plastic bags every year, which equates to almost each person using 1 bag a day."

https://www.zerowaste.co.nz/assets/Kiwi_PlasticBag_survey_report_Feb07.pdf


"Most current plastic carrier bags are made from polyethylene which is produced from ethylene gas which is a byproduct of the petrochemical and natural gas industries." 

http://www.plastics.org.nz/documents/PNZ%20Plastic%20Bags%20Info.pdf


"A compulsory charge on plastic bags at supermarkets has been ruled out despite overseas evidence that a small fee can cut their use dramatically. Plastic bag use has reportedly dropped by as much as 90 per cent in Wales in the six months since a law change introduced a mandatory 5 pence charge on every bag, with the proceeds going to charity.
A spokesman for Environment Minister Amy Adams said today the Government did not consider it practical to introduce a charge at this time. 'Instead, we encourage waste minimisation through voluntary schemes and by educating and encouraging industry and the public to take responsibility for their own waste.'
Plastic bags can take hundreds of years to break down in landfills but are generally used for no more than 20 minutes, although most get re-used at home, according to research.
Wanaka Wastebusters project manager Sophie Ward, who worked on a 2009 campaign to get supermarkets to charge for plastic bags, said there was definitely a case for compulsory surcharges. 'It's amazing to see what a small financial incentive actually does,' she said.
Foodstuffs introduced a 5-cent charge on plastic bags at its New World and Four Square stores over four weeks in 2009, resulting in 12 million fewer bags being used - a 60 per cent drop. But after a public backlash against the move, the company quickly dropped the charge.
A Foodstuffs spokeswoman said the company was committed to reducing plastic bag use across its stores nationwide. The company's Pak'nSave stores no longer offered free plastic bags and charged 5c per bag. Foodstuffs had also been involved in a number of industry-led initiatives designed to reduce the impact of bags on the environment.
The Warehouse, which charges 10c per plastic bag, has seen the number of plastic bags people use drop from more than 27 million to almost 7 million - a 75 per cent reduction."

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10798151


"Though efficient to produce, it is crucial that plastic bags be reused and recycled and kept out of natural environments as they do not biodegrade quickly and can cause problems for wildlife when improperly disposed of."

http://www.earth911.com/recycling-guide/how-to-recycle-plastic-bags/


"Why are Plastic Bags a problem? Because they are a waste problem that harms the environment.
Every year 4 million New Zealanders use 1 billion plastic shopping bags.
A person's use of a plastic check-out bag can be counted in minutes - however long it takes to get from the shops to their homes. Plastic bags however, can take between 15 and 1000 years to break down in the environment.
In the marine environment plastic bag litter is lethal, killing at least 100,000 birds, whales, seals and turtles every year. After an animal is killed by plastic bags its body decomposes and the plastic is released back into the environment where it can kill again.
On land, plastic bag litter can block drains and trap birds. They also kill livestock.
The amount of petroleum used to make one plastic bag would drive a car about 115 metres. The 6.9 billion plastic check-out bags we use every year is enough to drive a car 800 million kilometres or nearly 20,000 times around the world.
At least 16 million plastic bags end up as litter on our beaches, streets and parks. New Zealand local and State Governments spend millions a year picking up litter.
Not all litter is deliberate. 47% of wind borne litter escaping from landfills is plastic - much of this is plastic bags.
Over 40,000 plastic check-out bags are dumped in landfills every hour in New Zealand."

http://plasticshoppingbagfree.org.nz/facts-and-figures


"Reuseable bags are bags that are durable and long lasting. They come in all different shapes, sizes, colours, and styles. Reuseable cloth bags are a popular alternative to plastic bags. They are made from a variety of materials, such as calico, cotton, recycled PET, hemp and jute."

http://www.wastenet.org.nz/HomeAndGarden/Shopping/PlasticBags/Alternatives.aspx


"Plastic bags are everywhere and are a fundamental part of our shopping routine. Retail stores give out tens of thousands plastic shopping bags per day to customers in New Zealand. According to the Golden Bay Bag Ladies every year 4 million New Zealanders use 1 billion plastic shopping bags. That's nearly 5 bags per person per week or 250 bags per person per year.
Why are plastic bags so popular? These bags provide an easy, cheap, convenient, lightweight yet strong way to carry food and other products. However they are also bad for our environment as they are one of the most damaging form of litter.
Plastic bags end up as litter in our parks, streets and beaches. It is estimated that plastic bags account for 0.25 percent of the rubbish entering New Zealands landfills - but these bags take 1,000 years to breakdown.
The World Wild Life Fund for Nature estimates that more than 100,000 marine life and other animals (whales, seals, turtles, birds) die every year as a result of plastic bags. Plastic bags are often mistaken for food by animals. These bags can also block drains and trap birds.
Avoiding plastic bags is as simple as taking your own bag. Reusable bags, paper bags, biodegradable and compostable plastic bags are readily available as environmentally friendly alternatives to plastic bags."

http://www.wastenet.org.nz/HomeAndGarden/Shopping/PlasticBags.aspx

Examples of Videos within Websites

http://apps.npr.org/tshirt/#/cotton
http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
http://www.nytimes.com/newsgraphics/2014/sochi-olympics/short-track.html
http://gaza-sderot.arte.tv/en/#/time/95
http://www.piccsy.com/investors/
http://assets.wwf.org.uk/custom/foodstory/
http://www.adidasdesignstudios.com
http://www.evoenergy.co.uk/uk-energy-guide/
http://blacknegative.com/#!/bullittagency/

"Shared Moment" Lectures

"People are the biggest problem on the planet - we’re looking at ways to fix and alter this to lessen our impact." - From the LT200 Kaitiakitanga Shared Moment Lecture that Hannah went to

"What is the land offering me and what am I offering back?" - From the 4B06 Kaitiakitanga Shared Moment Lecture that Georgia went to

Initial Thoughts and Ideas

Open/shut shopping bag tabs on website
Video could open with either shocking stats of space plastic bags used by NZ people take up in landfills or positive examples of the benefits of not using plastic bags
Examples of how supermarkets are supporting this (e.g. New World sells canvas bags, Pak’n’Save makes you pay for the plastic bags to encourage you to bring your own way of carting your groceries home
Low angle shots (camera on the ground) of trundler wheels
Camera looking up in the shopping basket as items are placed in it/on top of the camera
A bar graph could be made of cans, could be on one of the supermarket conveyor belts
Noise of a scrunchie plastic bag between statistics
Different coloured plastic bags
Plastic bag texture
Vox Pops from people at the supermarket
Interview Supermarket employees/manager
Camera could be on the conveyor belt at the checkout filming towards the scanner/checkout person



Who is our target audience? What kind of mood do we want to convey? Find out more facts/stats about plastic bags.

Plastic Bag Theme

Using trundlers/canvas bags/reusable bags/backpacks/cardboard boxes to carry groceries instead of plastic bags
“not uncool’ to bring own shopping bags - normalise it
Call to action - Encourage people to think a way of carting groceries home that doesn’t use plastic bags, getting people to take their own reusable item(s) to the grocery store 
End goal - Reducing the number of plastic bags used/brought by grocery store customers/saving money/saving environment (animals, landfills)

REFUSE THE PLASTIC BAG! REFUSE AND REUSE!

Brainstorm of Themes

Supermarket issues - Packaging, plastic bags, lighting, heating/cooling of products

Human waste - Recycling paper/plastic/glass/packaging, composting + worm farms + DIY fertiliser

Animals - Free range, not animal tested products/make-up

World issues - Palm oil, oil drilling, deforestation, organic cotton, fair trade products

Water overuse - Ways to reduce water usage in the shower, brushing teeth, communal washing of clothes (washing machine only used full)

Saving power - Turning lights off when not in room, only doing washing once a week, using a drying rack instead of a dryer

Transport - Walking everywhere, using public transport

Social - Escaping technology for a day, no make-up for a day, beach/street clean-up of rubbish

Kaitiakitanga

This project has to respond to aspects of kaitiakitanga - guardianship and protection of resources. It encourages you to think about where materials, content, creative processes come from and the consequences of their use.

Kaitiakitanga begins with an understanding of how the environment and the people within it exist in balance. What is your role as a creative practitioner in negotiating that balance? How does your digital story impact on people? 

Brief

This is a pair project. Our pair: Georgia Evans and Hannah Fortune


"The focus of this paper is to explore how web video can be used to create a narrative which highlights and proposes a solution to an environmental, social or ethical issue."


We have to produce a video (or series of videos) totalling approximately 2 minutes in length which will be embedded into a website of our own design. The videos and the website will create a narrative to engage, inform and provide a call to action for our audience. We will show how small actions that we do in everyday life can have a big impact!


The three key stages:
1. Engage interest
2. Educate people (benefits etc.)
3. Call to action