Opening shots:
Ambiguous shots of people walking with trundlers/reusable bags/backpacks down foot. Never a full body shot e.g. close-up of hand holding reusable bag handle, feet walking, trundler wheels moving, hair blowing in the wind, out-of-focus shots with fence/foliage in foreground
Music
Begin to add in shots of plastic bags e.g. in drain as person with trundler walks past, blowing in wind, caught in tree, fluttering across a road
Begin to add captions/text of plastic bags' effect on the environment
Middle shots:
Begin interspersing shots of plastic bags in supermarkets
Layering shots of people carrying plastic bags out of the supermarket (by having a lower opacity on top layers)
Shopping at the supermarket e.g. trolley, food items being put into a basket while the camera is in it, panning down a shopping isle, other shoppers in foreground but focused on background shopper
Camera goes through check-out (on conveyor belt, scanned, put in plastic bag)
Vox pops of people (customers and staff) in the supermarket talking about our issue
- When interviewing people, cut to shots that help explain their ideas as they continue speaking
- Take different angles of interviews so that the camera isn't just looking straight at the person's face
in every shot
- Start off with just a few people and then slowly increase the number as the music builds (maybe
interviewing groups of people) to make to the viewer feel as though lots of people are doing this so
it must be a good cause (get them hooked and then show them how many people are behind the
cause)
People refusing plastic bags, handing over reusable bags, packing groceries into reusable bag/trundler/backpack
Music reaches a climax
End shots:
Going back to the people from the opening shots but showing them fully
People from the interviews smiling, holding up reusable bags, generally being happy
Uplifting music
Sequence of quick shots adding one more plastic bag each time on a white surface finally ending with a cloth bag over top of them and then our catch phrase on top of that
Final shot: Person exits supermarket with reusable bags
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