Monday, 20 April 2015

Initial Thoughts and Ideas

Open/shut shopping bag tabs on website
Video could open with either shocking stats of space plastic bags used by NZ people take up in landfills or positive examples of the benefits of not using plastic bags
Examples of how supermarkets are supporting this (e.g. New World sells canvas bags, Pak’n’Save makes you pay for the plastic bags to encourage you to bring your own way of carting your groceries home
Low angle shots (camera on the ground) of trundler wheels
Camera looking up in the shopping basket as items are placed in it/on top of the camera
A bar graph could be made of cans, could be on one of the supermarket conveyor belts
Noise of a scrunchie plastic bag between statistics
Different coloured plastic bags
Plastic bag texture
Vox Pops from people at the supermarket
Interview Supermarket employees/manager
Camera could be on the conveyor belt at the checkout filming towards the scanner/checkout person



Who is our target audience? What kind of mood do we want to convey? Find out more facts/stats about plastic bags.

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