Saturday, 9 May 2015

Shower Video Text

Broad Ideas


It's easy to think that water will always be plentiful. It covers 70% of our planet. But in reality only 1% of the world’s water is usable freshwater.

Of all the water that enters each New Zealand household, 95% of it ends up down the drain.

More than a billion people in water poor regions around the globe survive on the same amount of water each day that it takes to have a five minute shower.

At the current consumption rate, it is predicted that by 2025 two-thirds of the world’s population may face water shortages.

Turning off the water when shampooing or shaving and shortening your shower by just a few minutes will result in hundreds of litres of water being saved each month.

Call-to-action Phrase: Will you do it? Do your bit. Will you change? How much do you use? Save for the future. Let's change (or is this too happy an approach for our moody clips?).



Edited Version


Only 1% of earth’s water is usable freshwater.

A five minute shower is equal to a billion people's daily water ration.

In ten years, two-thirds of the world’s population will face water shortages.

95% of household water goes down the drain.

Turn off the water when shampooing or shaving and shorten your showers by just a few minutes to save hundreds of litres of water each month.

Call-to-action Phrase: Change how you use water.

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